As a local business owner, you might question whether you really need to have a company website, especially if you and/or your customers aren’t massively technology-focused. You might even presume the Internet to be relevant only to ‘IT geeks’.
In truth, though, even the most locally-oriented business needs a website these days – at least if it is going to tap into the full range of prospective customers.
Here are a few reasons why you should get on the phone to that web designer.
This may seem like an obvious reason to have a company website, but we are, today, firmly in the ‘information age’. Customers now research businesses, products and services online, including on their mobile devices, with barely a second thought – just like they once did the Yellow Pages.
Not having a website for your local business means that you almost certainly miss out on a huge chunk of your potential customer base.
2. Provide 24/7 access
You may close your high street shop for the evening, but customers take an interest in products or services like yours at every time of the day or night, and when they do, they often look online to find out more.
A website gives your local firm a constant means of marketing its offerings to potential and new customers alike, even when you’re fast asleep.