As a small business owner, you may already know that social media should be a key element in your marketing strategy. This article aims to explain why businesses should use social media marketing, which platforms are most popular, and how Groupon uses social media to reach out to our audience. What it doesn’t aim to do is give you a one-size-fits-all formula. There are a myriad of social networking sites that work in various ways, so without knowing your business it’s hard for us to say which would be best for you. Not only is the world of social media constantly evolving, each business will be different in terms of goals and audience-types, as well as products and services offered. It’s therefore essential you consider all of these things before deciding on a strategy and a platform that fits you. I hope this article gives you an idea of some of the important social media sites for businesses, and some good grounding to help you make a more informed decision.
Harts Barn Cookery School has been recognised as a Groupon Local Star because of the excellent standards of service it provides its customers. We decided to pay Yvette a visit, talk to her about the biggest successes she’s experienced from working with Groupon, and of course – present her with her reward. Read on below, and click here to watch the video.
The Cookery School opened in June 2011. Due to their remote location, Evette soon found herself thinking about ways in which to boost their exposure and she decided to try Groupon after a slightly coincidental occurrence; days after her brother had phoned her to tell her about a Groupon cupcake decorating course he’d (uncharacteristically) attended, a Groupon rep contacts the cookery school to introduce themselves. It was meant to be! Continue Reading
Welcome to a new monthly blog feature! Each month we’ll be taking a look at some of Groupon’s best sellers and letting you know just what our partners think about working with us.
This month we’ll also be speaking to one of Groupon’s Regional VP’s, Jim Eastwood. Jim will be revealing what he thinks makes a successful campaign, how we ensure partners have a great experience, and what tips he has for other partners running a Groupon deal.
For information on how to be featured on our Merchant Blog next month, please follow the simple steps at end of this article. In the meantime, check out two of September’s best-sellers below:
Here at Groupon UK HQ the team have been very busy, putting in a lot of time and effort into ensuring all our partners receive the recognition they deserve for being a Groupon Local Star. We wanted to reward partners with some extra exposure for providing a stellar service to our customers, and helping motivate people to get out an explore the best experiences their neighbourhood has to offer.
To learn more about our Local Stars campaign please head over to our previous blog post, where you can also watch some of our partners in action starring in our Youtube series!
So without further ado, let me take you behind-the-scenes to show you what the campaign involved, starting with…
One awesome team:
Meet some of the faces responsible for the launch and execution of our Local Stars campaign! Departments that helped out include; Partner Managers, Sales, Ops, Merchant Marketing, ICE, Comms, and Editorial.
Google Analytics can be very useful for your business in gathering all types of information about your customers; their likes, dislikes, and activity habits on your website to name a few. However it can also be quite overwhelming, especially when it comes to knowing what to look for. This post aims to identify which easy-to-understand key reports you can use that will help enhance how your company operates online. Below are some top reports to get you started, and give you the insight you need to see how your customers are interacting with your website.
Top Referring URLs
The first key report that you should become acquainted with is Top Referring URLs. This report lets you know which websites are driving the most traffic to your site. This may be organic search engines such as Google, social media sites such as Facebook, or top bloggers in your industry. Being able to identify the top sources that drive traffic to your site can allow you to focus more of your efforts and resources on these key channels, moving away from less productive ones.
This report also allows you to identify weaknesses in your online strategy. For example, if your page is getting very low organic traffic from sites such as Google then it may be that you need to improve your SEO (search engine optimisation). Simple ways to do this are to improve the quality of good content you have on your website, keep it regularly refreshed, and create links on relevant third party websites to help drive traffic to yours. Via this reporting tool you can track if increasing your SEO results in higher organic searches to your website. Continue Reading
If you own a yoga or Pilate’s studio, or a gym, chances are SEO may be pretty low down on your business priority list; as a fitness business owner you’re main aim is to help people feel better and live healthier. Having to worry about things such as link building and keyword focus probably seems a little tedious and maybe even alien. However if well maintained, SEO can help attract new customers to your business, bringing you even more people to help feel great!
Google+ is now the second most active social media site in the world behind Facebook. Research shows that Continue Reading
No one can deny that there are a forever-increasing amount social media sites popping up all over the place. Although Google+ joined this plethora of social sites a few years ago, it is only recently that it has suddenly taken off. One of the reasons for this can be attributed to Google’s revamp of YouTube’s comment section, where users are now required to have a Google+ account in order to share their views online. This has not been met kindly by many commenters and even YouTube’s cofounder Jawed Karim. It has however led to Google+ becoming the second most active social media site behind Facebook, with 25% of the global Internet population actively using it. So for all you restaurant businesses out there, if you’re considering creating an account, I’d say bite the bullet and go for it!
Google+ could help with your SEO, as research from Moz surveys compiled a report looking at search engine ranking factors. Below you can see that the number of Google+1’s ranked second with 0.30, signifying that having a Google+ account with connections can increase your Google search engine site ranking, resulting in more organic search visits to your company website. Continue Reading
Video marketing is the fastest way to build a connection with your customers whilst also getting your message across. An interesting idea to think about is with the introduction of Google glasses, 3D programming, and ever-decreasing costs to create video content, would you in five years’ time be reading this article on this blog or would you see me in a video giving you a short three-minute interactive seminar? When you look at the statistics in the infographic provided and the following article below, it’s no wonder that video content is growing at phenomenal speeds.
When you look at the stats it’s not surprising that more people are using video marketing in their strategy. According to three motion 78% of people watch online videos weekly with 55% watching daily, that’s a huge audience full of potential customers. By 2015 experts believe that video will take up 57% of consumer internet traffic, that’s the equivalent of almost 4x as much as web browsing and email. By 2017 this will have risen to 69%, and by 2018, 79%. When you consider how much video you might watch on a daily basis, these stats will probably seem sensible. When visiting a business website, most people would rather spend a few minutes hearing first-hand from customers and the owners, as opposed to having to spend ten minutes reading through content. Science has also backed up the use of video marketing arguing that 93% of communication in life is non-verbal.
Videos are one of the best ways to improve your SEO with shares of your video creating links which then raise your standing on search engine sites such as Google. Link building is key to SEO within your company as the more inbound links the higher you will place on Google’s search engine. Higher ranking means Continue Reading
Just as important as bringing new customers into your salon or spa, is customer retention. Customer loyalty should be a key objective in any marketing campaign and will be a great asset for your small businesses. One way to achieve customer retention is through creating loyalty programs that aim to attract new business through word of mouth and maintain your existing customer relationships via positive company associations.
Two ways of building loyalty in your salon or spa are outlined below in two categories: Continue Reading
Introducing Groupon’s Local Stars! Over the last few week’s we’ve been busy cherry-picking a collection of the best local businesses across Europe who we’re promoting as our Local Stars. These fantastic businesses will be partnering with us, to inspire customers to explore and discover all that makes their neighbourhood the best in town.
Join Our Hall of Fame
You can now visit our Hall Of Fame to check out some of our merchant partners who have joined the campaign. If you’re a Local Star and have received your Congratulations Pack, why not join the company of other quality businesses and be a part of our Hall of Fame by emailing us a photo of you with your certificate or window badge, to: firstname.lastname@example.org.
Watch our Local Stars Video
Equipped with a video crew and campervan, we follow one man across Europe on a mission to experience some of our most exciting partners in our 20-part video series. Head to local-stars.groupon.com to see some of our Local Stars under the spotlight.