Groupon Plays Cupid

Following our recent Valentines deal, Groupon UK appeared today in the Evening Standard. The deal gave Cupid-stricken customers the chance to post a message onto a huge screen at Piccadilly Circus on Valentine’s Day itself. Messages scrolled for 20 seconds in the heart of London’s West End for all to see, and resulted in not one – but three proposals!

Caught on camera, one such romantic got down on one knee and popped the question to his partner, via a message on the big screen featuring the couple’s dog. IT worker Lee Radbourne had family and friends gathered close, accompanied by several tourists also capturing the moment Rebecca Lee said yes. Lee had been planning his proposal since he spotted the opportunity on Groupon to use the bright lights of Piccadilly Circus, commenting; “I was thinking about proposing for a while. I saw the Groupon Deal. I always wanted to do something unique and special and it just ticked all of the boxes.”

Read the full article here, click here or below to watch the video, and read on to discover what else Groupon got up to across the globe to celebrate Valentines Day…

Couple kissing in Piccadilly Circus

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Brand New Groupon Booking Tool

Just signed to launch a new Groupon campaign? Wondering how to manage the increase in customers? Nervous about getting everyone booked in minus any hiccups? If you’re asking any of these kinds of questions, this is the blog for you. Following our Merchant Center upgrade, we’ve only gone and revamped our Booking Tool too!

If you own a restaurant, spa, or any business involving a booking process for your customers and you’ve partnered with us in the past, you may already be aware of our old booking system “Groupon Reservation”. The Groupon Booking Tool is our brand new, improved version, and we’re dying to tell you all about it.

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Start-Ups Part 1: Seven Things to Consider Before Starting Your Own Business

The future is looking bright for new businesses starting out in the UK. Despite a country still feeling the effects of a recession with uncertainty hanging over the Eurozone, in 2013 it was recorded that 95% of the UK’s entire business landscape was made up of start-ups. And, according to StartUp Britain, last year a record-breaking 581,173 new businesses were launched in the UK, with fewer of those failing compared to the year before.

With new tax incentives confirmed by the government for investors plus the growing popularity of sites such as Kickstarter and Crowdfunder to assist with the financial side of things, it’s no wonder 2015 is predicted to see another increase. New technologies are also making it easier and cheaper than ever before for people to leave their 9-5 in pursuit of chasing something much closer to their hearts.

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Four Easy Ways to Grow Customer Relationships

77% of people recommend local businesses through word-of-mouth when they’re impressed with a service, according to social media and marketing gurus HubSpot. Not only is this kind of advertising, free, and requires little effort on your part, it’s also powerful because it taps into the idea of social influence, or trusting endorsements from people we know.

Forging positive relationships with clients is essential. People are happy to return to you if they receive good service and know that their custom is appreciated. They’ll also be more likely to recommend you to friends and less likely to leave negative online reviews if you establish their trust and respect. Here are four ways in which you can create a loyal and long-lasting happy client base and help you really stand out amongst your competitors.

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Important Partner Announcement: Merchant Center Upgrade

Groupon is upgrading the Merchant Center in order to provide you with better service. You will need to migrate to this new account before the end of the day on Monday 2nd of February 2015!

How to do this?

Next time you login in the Merchant Center, enter your email address in the pop up. We will send you an email with a link to click to create your new credentials.

Once you click the link, you will be asked for your current Merchant Center username (the email address you used to register your Merchant Center or your user ID) and password. Then you’ll be prompted to enter your username again and create a new password.

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How to Prep Your Staff for your Groupon Deal

Welcome to the first in a series of blogs aimed to help our current partners through their Groupon feature lifecycle, after the contract has been signed. If you’re reading this and you’re new to Groupon, these blogs are also designed to give you an idea of the support and guidance we can give, should you decide you want to feature with Groupon!

My name is Pascaline and I’m a Partner Manager for the Local team. Every day I speak with many partners, assisting them with queries and giving them guidance on their Groupon feature. I’ve gained a great understanding of the key things make a Groupon Campaign run smoothly, for them and their customers.

Here are a few of the key issues I come across as Partner Manager, areas which you should be focussing on leading up to deal launch.

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Groupon’s Biggest Wins of 2014

Well, what a fantastic year it’s been for Groupon! Looking back it’s been hugely positive, and as we dive head first into 2015 it’s fair to say we’re very excited about all the developments on the horizon.

2015 stamped cork

Customers as always, are at the heart of everything we do. With the continued help of our fantastic partners, we look forward to being able to surprise and delight them further by taking Groupon to the next level. If you would like to become a partner and join forces with Groupon in order to make your neighbourhood the best in town, please click here and get in touch with us today!

Let’s take a look now at our top five highlights of 2014. There have been so many it’s been a tough job cherry picking our best, however we’ve managed to narrow it down to a fine selection worthy of celebration. We hope you enjoy, here’s the countdown from five… Continue Reading

Facebook for Your Business

A very Happy New Year to you all!

In our last blog titled “Social Media For Small Business Owners” I discussed the reasons why as a business owner you should be using social media. I also looked at what the most popular platforms are, and we spoke to Groupon’s Social Media Manager about how we use social networking to engage with our community. Following this, I wanted to take a more in-depth look at some of the platforms we touched on; what the benefits are to using them, what you need to look out for, and how to use each one from scratch. Hopefully if you’re considering using one of these channels as part of your online strategy for 2015, or looking to revamp what you’re already doing, this article may help give you a little extra insight.

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So without further ado, let’s start with Facebook and take a look at the reasons why it’s such a great tool for businesses.

Earlier this year Facebook switched its layout to timeline, which caused a stir for both business and personal users. With it however, comes a lot of positive opportunity for business owners. Because it looks and behaves the same as personal profiles, it means the only way to increase exposure for your page is by uploading fresh content on a regular basis. Although a post may be “pinned” to the top of your timeline where it can remain for up to seven days, it’s best to post frequent content and promotions to develop your awareness amongst fans. This is great because it allows you to think of ways to interact with your community, whether that be through polls, asking questions, or creating content that’s designed to invite responses. Continue Reading

The Changing Face of Retail

Long gone are the days where filling your store with enticing goods and welcoming customers with a smile would be enough to ensure your survival as a business owner. We live in a digital world, where websites have become as important as your physical shop window. If you’re an online trader, it’ll be your only shop window. Thanks to advancing technology, research, transactions, and communication are all available instantly at the touch of a button. The purchase journey is moving quicker, and with it, consumer expectation is also increasing.

But does this mean as a business you should be focussing more time and effort on your online presence and less on face-to-face engagement? Let’s look firstly at exactly how the face of retail is changing, and what this means for you. As an online business ourselves, we’ll also be giving you an example of how Groupon goes offline in order to connect with some of our current and potential customers.

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