Important Partner Announcement: Merchant Center Upgrade

Groupon is upgrading the Merchant Center in order to provide you with better service. You will need to migrate to this new account before the end of the day on Monday 2nd of February 2015!

How to do this?

Next time you login in the Merchant Center, enter your email address in the pop up. We will send you an email with a link to click to create your new credentials.

Once you click the link, you will be asked for your current Merchant Center username (the email address you used to register your Merchant Center or your user ID) and password. Then you’ll be prompted to enter your username again and create a new password.

Merchant Center migration screengrab Continue Reading

How to Prep Your Staff for your Groupon Deal

Welcome to the first in a series of blogs aimed to help our current partners through their Groupon feature lifecycle, after the contract has been signed. If you’re reading this and you’re new to Groupon, these blogs are also designed to give you an idea of the support and guidance we can give, should you decide you want to feature with Groupon!

My name is Pascaline and I’m a Partner Manager for the Local team. Every day I speak with many partners, assisting them with queries and giving them guidance on their Groupon feature. I’ve gained a great understanding of the key things make a Groupon Campaign run smoothly, for them and their customers.

Here are a few of the key issues I come across as Partner Manager, areas which you should be focussing on leading up to deal launch.

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Groupon’s Biggest Wins of 2014

Well, what a fantastic year it’s been for Groupon! Looking back it’s been hugely positive, and as we dive head first into 2015 it’s fair to say we’re very excited about all the developments on the horizon.

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Customers as always, are at the heart of everything we do. With the continued help of our fantastic partners, we look forward to being able to surprise and delight them further by taking Groupon to the next level. If you would like to become a partner and join forces with Groupon in order to make your neighbourhood the best in town, please click here and get in touch with us today!

Let’s take a look now at our top five highlights of 2014. There have been so many it’s been a tough job cherry picking our best, however we’ve managed to narrow it down to a fine selection worthy of celebration. We hope you enjoy, here’s the countdown from five… Continue Reading

Facebook for Your Business

A very Happy New Year to you all!

In our last blog titled “Social Media For Small Business Owners” I discussed the reasons why as a business owner you should be using social media. I also looked at what the most popular platforms are, and we spoke to Groupon’s Social Media Manager about how we use social networking to engage with our community. Following this, I wanted to take a more in-depth look at some of the platforms we touched on; what the benefits are to using them, what you need to look out for, and how to use each one from scratch. Hopefully if you’re considering using one of these channels as part of your online strategy for 2015, or looking to revamp what you’re already doing, this article may help give you a little extra insight.

social media concept

 

So without further ado, let’s start with Facebook and take a look at the reasons why it’s such a great tool for businesses.

Earlier this year Facebook switched its layout to timeline, which caused a stir for both business and personal users. With it however, comes a lot of positive opportunity for business owners. Because it looks and behaves the same as personal profiles, it means the only way to increase exposure for your page is by uploading fresh content on a regular basis. Although a post may be “pinned” to the top of your timeline where it can remain for up to seven days, it’s best to post frequent content and promotions to develop your awareness amongst fans. This is great because it allows you to think of ways to interact with your community, whether that be through polls, asking questions, or creating content that’s designed to invite responses. Continue Reading

The Changing Face of Retail

Long gone are the days where filling your store with enticing goods and welcoming customers with a smile would be enough to ensure your survival as a business owner. We live in a digital world, where websites have become as important as your physical shop window. If you’re an online trader, it’ll be your only shop window. Thanks to advancing technology, research, transactions, and communication are all available instantly at the touch of a button. The purchase journey is moving quicker, and with it, consumer expectation is also increasing.

But does this mean as a business you should be focussing more time and effort on your online presence and less on face-to-face engagement? Let’s look firstly at exactly how the face of retail is changing, and what this means for you. As an online business ourselves, we’ll also be giving you an example of how Groupon goes offline in order to connect with some of our current and potential customers.

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Hugh Jackman and Fine Dining: Groupon Goes All Out for Charity!

Besides the festive spirit stirring excitement here at Groupon HQ, today we launched an epic deal that has clearly stolen the Christmas limelight – with none other than two-time Tony Award-winner Hugh Jackman! This follows last week’s launch of our Dine & Donate campaign, which sees us partner with some of the UK’s finest Michelin star and accredited restaurants to help fight hunger and food poverty. So without further ado, let’s firstly take a look at what our collaboration with the X-Men star is all about.

Charity Deal No1: Hugh Jackman in NYC

High Jackman Groupon deal Continue Reading

Countdown to Christmas: Gift Wrap Your Customer Service

The time of year is fast approaching, when turkey farms are raided and consumer spending goes through the roof. Christmas is one of the busiest times in the social calendar for local businesses as customers and their family’s rush to get into the festive spirit. UK shoppers spent £12 billion on Christmas last year alone, with half of that amount being spent on food, drink and entertainment.

In the face of this impending Christmas madness, customer service is one thing that often gets overlooked. All of a sudden maximising sales, promoting Christmas offers, and sourcing a suitably embarrassing Secret Santa gift become top of the priority list, often pushing customer experience to the backburner.

This article aims to discuss why it’s important now more than ever to ensure you get your customer service right, some guidance on how to do this, plus top tips on upsell and customer loyalty. We’ll also be heading over to our Compliance Officer Max Malagoni to get some best practice advice on how to ensure a top customer experience this Christmas. Christmas gift. Continue Reading

Groupon Team Intro: Goods

Groupon Goods Team

Meet The Groupon Goods Team! Made up of more than 80 team members here at Groupon HQ, the Goods Team are divided into several different areas all dedicated to the same cause; ensuring the best possible partner experience for our Goods businesses. We’ll be meeting a few friendly faces who can tell us a bit more about how the team works and what their job entails.

So without further ado, let’s start at the top with our Buying Director Jason Nahani.

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Groupon UK Sells Five Millionth Food and Drink Voucher

World's most expensive burgerWhat better way to celebrate selling an astounding five million food and drink vouchers, than by giving one lucky winner the chance to sample the world’s most expensive burger. Ever.

The Honky Tonk restaurant are a Groupon Local Star, and together with Groupon broke a world record by creating the Glamburger; a £1,100 burger which took over three weeks to make! The Glamburger was designed especially to help celebrate a culinary milestone in Groupon history.

Roy Blanga, Groupon UK’s Managing Director told press: “To celebrate selling our five millionth food and drink voucher, we’ve partnered with Honky Tonk restaurant to create the world’s most expensive burger for one lucky person.

‘A winner of one of our Local Stars awards, Honky Tonk has a reputation for offering some of the best burgers in London. Continue Reading

Social Media For Small Business Owners

As a small business owner, you may already know that social media should be a key element in your marketing strategy. This article aims to explain why businesses should use social media marketing, which platforms are most popular, and how Groupon uses social media to reach out to our audience. What it doesn’t aim to do is give you a one-size-fits-all formula. There are a myriad of social networking sites that work in various ways, so without knowing your business it’s hard for us to say which would be best for you. Not only is the world of social media constantly evolving, each business will be different in terms of goals and audience-types, as well as products and services offered. It’s therefore essential you consider all of these things before deciding on a strategy and a platform that fits you. I hope this article gives you an idea of  some of the important social media sites for businesses, and some good grounding to help you make a more informed decision.

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