The summer can be a very busy time for some businesses and a slow season for others. But the hotter months of the year can bring certain opportunities for boosting profitability that might not be present in the spring, autumn or winter. So today we give you some easy ways to make business more profitable in the summer.
Put tables and chairs outside
Continental ‘cafe culture’ is now firmly here in the UK, meaning that when you place some suitably nice-looking tables and chairs outside your bar or restaurant, you are only making it all the more tempting for roving potential customers.
Give them the chance to enjoy the sun and any spectacular views that your establishment can offer, such as from the roof.
Have an air conditioning system installed
If you are still dependent on standalone air conditioning units or just opening the window when it gets too hot, you could be deterring potential and current employees and customers.
Not only does an air conditioning system make sense in the warmer months, but it also heats rooms in colder weather, which makes it a true all-year-round investment.
Telling your followers on Facebook and Twitter that you have air conditioning can also bring about more business.
Devise a summer-only menu
Certain dishes may make the most sense in the summer, especially ones that you can enjoy outside. Alternatively, you may just want to freshen up that otherwise now drab-looking menu that hasn’t changed since the autumn.
Either way, a dedicated summer menu – perhaps consisting of salads, summer snacks, milkshakes and fruit smoothies – could just be what revives your cafe, bar or restaurant at a time of plentiful competition.